1 Hat, 2 Hat, Red Hat, Blue Hat…

I have been looking into (for my own good) SEO tactics that err on the good side, being that I don’t spam, ever, in any way, regardless, period!

However, there are some misconceptions and misuses of a couple terms that I wanted to get straight for myself and thought I would share here.

There are always variations of rules that blur the lines and your efforts will determine your success - is it worth it to use your name or brand, work extensively, put in all the time and energy to build your business and watch it come crashing down because it’s easy to shortcut the system and get caught? I don’t think so. On the other hand, this is business, and much like the pro-athletic world, it’s competitive. Do you take every opportunity to rise above the rest? You should (ethically) for sure.

My stance is this: White Hat will win long term, and for my business model it fits the best. I am writing a book that throws some other factors into the mix. If you like having an advantage while being well within the lines of marketing ethics, it might interest you.

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Here are some definitions on the various HAT SEO strategies I have found along the way. Enjoy Taken Stolen From Wikipedia: Black Hat SEO, attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One Black Hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.  Chris Beasley has a well written article you may enjoy…Gray Hat SEO is less aggressive than Black Hat, though not as clean as White Hat. For example, maybe you use a submission tool that submits your site multiple times to social sites and uses different accounts to do so.

Taken Stolen From Wikipedia

White Hat Seo: An SEO technique is considered White Hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines^{[31][17][18][19]} are not written as a series of rules or commandments, this is an important distinction to note. White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

Blue Hat SEO:

Is, well, I was gonna steal it… but I won’t. read it here: BlueHatSeo.com

As for Red Hat SEO, this is all there is: redhat.info

Checkered Hat SEO: What the…???  My own version

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