Branding Is As Important As…

Branding is as important as SEO, site layout, the products or services you sell, and all other aspects of internet commerce.  Whether you are an affiliate, selling you own products or service, or both.

The fact that your doing this on the internet doesn’t change that. If you opened a bar or club, would you want it to look like any other bar???

Nope. So, how do you distinguish yourself from the crowd?

Use a picture on your site and all of your social profiles… use the same one to build a consistent presence. Use a picture of you that makes someone think, “What the …???” but keep it professional and unoffensive. But please don’t use a picture of you that looks like every other person in your niche, i.e. wearing a polo shirt at the park smiling at the camera. That’s been done - be distinct, but not too obnoxious.

Be yourself, if you don’t like camping, don’t set up a series of MMS that are about camping. Most of this is obvious, so much so that it is overlooked. Brand yourself, be yourself and connect. That’s how this works.

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